domain traffic improvements

Since day 1, our goal is to provide greater insights into your domain inventory. One key way is to provide traffic data to your domains. Today we are happy to announce there are significant improvements to domain traffic stats in the DMP app backend office.

Expanded Domain Reporting

In the new Domain Report page under Traffic Stats¬†you can see traffic to each domain plus monthly averages. Selecting a domain displays daily traffic to that domain broken up daily over the course of the past 7 days. In the Domain Edit page, you can see an overview of that domain’s traffic in the past 7 days, 30 days, and 12 months, plus how many offers the domain has received.

This is, of course, part of our commitment to continuing to improve domain traffic stats that will aid you in making better decisions at renewal or negotiation time. Stay tuned for more enhancements in this area.

Domain Traffic Overview

Improved Page Load Time

Another key improvement is speed performance. Gathering and analyzing huge amounts of data, such as traffic can take a lot of computing power and thereby slowing down the loading of certain pages. You may have noticed that when opening up the traffic stats. However, we have made certain optimizations to the database server and the database itself that significantly improved load time by as much as 150% or more.