So you have a new or existing DMP shop to showcase your domain names. Congratulations! But now you need to make sure potential buyers can actually find your site. You want the maximum exposure for your domains. That’s where search engine optimization or SEO comes in. SEO is how you optimize your domain shop to rank higher in search results on Google and other search engines. The higher your rank, the more visitors and potential buyers you’ll get. This article covers essentials that can be used for any website but we will apply it to DMP sites and how DMP can make it easier for you.
SEO may seem complicated, but the basics are straightforward. And the best part is, Domain Market Pro offers the tools to get you started. Under Tools then SEO, you can automatically generate an XML Sitemap and create dynamic meta tags for each category and sales page. You can also connect to social media accounts and create custom hashtags for your domain sales pages that will be included in social share buttons. We will get into why all that is important in this article and more.
Understanding SEO Basics: What is SEO. Why It Matters. What you can do.
SEO stands for “search engine optimization.” It refers to the practices you use to improve your ranking in search engines like Google. The higher your ranking, the more visitors you’ll get to your site, more potential leads and more potential sales.
To rank well, search engines need to fully understand your content. So the first step is optimizing your site architecture. Have a clear page hierarchy with descriptive page titles and URLs. Use keywords in your page titles, URLs, and content. But don’t overdo it, as that can hurt your ranking. Domain Market Pro gives you the tools to create effective pages and posts. DMP also creates an easy to read descriptive URL based on your page or post title, or domain listing.
You also want to build high quality backlinks from other authoritative sites. Backlinks are links from other websites that point to your content. Focus on earning links from industry influencers and reputable media publications. A good place to start is including your site URL in the signature on industry forums, and when posting comments on industry blogs. You also want links to internal pages, not only to the homepage. So creating compelling relevant content is important and links to that can be also posted on industry forums.
Make your content compelling and shareable. Write blog posts, guides, and resources on topics your target audience cares about. Include images, videos, and multimedia to bring your content to life. Then promote your content on social media platforms like Facebook, Twitter, and LinkedIn to increase traffic and backlinks. Medium.com is another platform for writing compelling blog articles. You can use this blogging platform to link specific keywords back to your DMP Shop. Again, don’t link only to the homepage. For example, if you write a post on Medium.com about the value of domains, and you have a page on your shop that targets the same keyword, “value of domains”, then create a link on that keyword at Medium to the specific page on your DMP Shop.
The content you write for your domain sales pages, especially the comments section, will also contribute to the overall SEO and ranking. Take advantage of this feature of Domain Market Pro. Each domain has its own page and thus adds to the volume of content of your DMP Shop. Include a phone number, create privacy policy and, terms and conditions pages. You may also want to write about the sales process, how domains are selected and valued for resale.
Search engines favor fast, mobile-friendly sites with clean code. Domain Market Pro has got you covered here. You don’t have to worry about the technical aspects of your DMP Shop.
SEO is an ongoing process, but by understanding SEO basics, optimizing your content, and building quality backlinks, along with the DMP platform, you’ll be well on your way to ranking higher in search results. If you want to learn more about SEO and specifically how to improve SEO on you DMP Shop check out the articles How to SEO Domain Marketplaces for More Targeted Traffic and How to Use Keywords to Keep Visitors Browsing Your Domains.
SEO is critical to reaching a larger audience of potential buyers. And it also allows you the opportunity to monetize your DMP Shop with a recurring revenue stream. Monetization is one of the features of Domain Market Pro which we will cover in more detail in another article.
With SEO, there is virtually no limit how deep you want to dive in. Results take time to propagate but are commensurate to the efforts. There are other aspects of SEO, but the above mentioned are the essential basics. You can do it yourself, or hire someone to do it for you. It is a matter of deciding where your time is best spent and how to manage your budget.
