This is our first installment in the new series, “DMP Shop Spotlight”. We hope it will serve as inspiration and instruction utilizing live examples of what other domain investors are doing to sell more domains and generate more leads.
Afrinames is a niche domain shop that specializes in the ccTLD for South Africa, .co.za. South Africa has the most mature domain growth and largest development of all countries in Africa. Afrinames is positioning itself as ‘the biggest and best domain name marketplace in South Africa’. And they are right on time. ICANN.org’s research projects an 8 fold increase in annual registrations by 2019 and a potential 20 fold increase in domain name sales in Africa over 5 years (source: ICANN.org market study pdf). With a memorable brand and a DMP-powered marketplace, Afrinames is in great shape to capitalize on that growth.